The Essential Bed Story
"Sleep may be the most important factor determining the quality of our health. It's that important. And there needs to be a source that makes the highest quality sleep products accessible to the broadest amount of people." That statement from Randy Gonigam, owner of Essential Bed, sums up what drives this company to play David to the mattress store Goliaths that are seemingly on every corner of every shopping area around.
"At Essential Bed, we live by two mantras: 'Sell for Less and Tell the Truth' and 'Quality Sleep For Half The Price!'" Everything about what we do, from sourcing and design of our beds, to the stripping of all unnecessary costs from our business model in order to keep prices low, is designed to recognize, understand, and solve the serious problems and threats our customers face to their physical, mental, and emotional health. All three are intricately tied to the quality of sleep we get.
The chain stores and big Corporate players, both on the selling side and the manufacturing side have little awareness of how personal and individual each person's sleep is to them. For these giant companies it's all about numbers, and their customers, more often than not, are simply another number to be managed. And it's hard to bring attention to a different, infinitely better way to address the unique challenges we all face and provide solutions, simply because the sheer weight of their marketing and store penetration is so massive."
And so Essential Bed purposely moves in a very different direction that other mattress providers. For several years now, Essential Bed offered their beds through a small network of Chiropractic physicians in Northern Illinois. "We were purposeful in working with this healing group. Chiropractic patients are typically people that have often debilitating pain issues, and they turn to Chiropractic for answers they haven't found elsewhere. And we are proud to have been a part of many thrilling stories of helping people to find comfort, pain relief, and better sleep at a point where they thought those things were impossible."
Now, in addition to our work with our Chiropractor Partners, we also have a nice showroom in the Stratford Square Mall in Bloomingdale.
We offer a unique selection of beds, designed to always deliver on these promises:
1) Best Comfort
2) Best Support
3) Best Durability
4) Best Price (typically half or less of what similar beds are priced at elsewhere)
5) Personal attention to fit you to the right bed for your unique needs.
For your best health, wellness and lifestyle, visit the Essential Bed Showroom at the Stratford Square Mall in Bloomingdale.
"Sleep may be the most important factor determining the quality of our health. It's that important. And there needs to be a source that makes the highest quality sleep products accessible to the broadest amount of people." That statement from Randy Gonigam, owner of Essential Bed, sums up what drives this company to play David to the mattress store Goliaths that are seemingly on every corner of every shopping area around.
"At Essential Bed, we live by two mantras: 'Sell for Less and Tell the Truth' and 'Quality Sleep For Half The Price!'" Everything about what we do, from sourcing and design of our beds, to the stripping of all unnecessary costs from our business model in order to keep prices low, is designed to recognize, understand, and solve the serious problems and threats our customers face to their physical, mental, and emotional health. All three are intricately tied to the quality of sleep we get.
The chain stores and big Corporate players, both on the selling side and the manufacturing side have little awareness of how personal and individual each person's sleep is to them. For these giant companies it's all about numbers, and their customers, more often than not, are simply another number to be managed. And it's hard to bring attention to a different, infinitely better way to address the unique challenges we all face and provide solutions, simply because the sheer weight of their marketing and store penetration is so massive."
And so Essential Bed purposely moves in a very different direction that other mattress providers. For several years now, Essential Bed offered their beds through a small network of Chiropractic physicians in Northern Illinois. "We were purposeful in working with this healing group. Chiropractic patients are typically people that have often debilitating pain issues, and they turn to Chiropractic for answers they haven't found elsewhere. And we are proud to have been a part of many thrilling stories of helping people to find comfort, pain relief, and better sleep at a point where they thought those things were impossible."
Now, in addition to our work with our Chiropractor Partners, we also have a nice showroom in the Stratford Square Mall in Bloomingdale.
We offer a unique selection of beds, designed to always deliver on these promises:
1) Best Comfort
2) Best Support
3) Best Durability
4) Best Price (typically half or less of what similar beds are priced at elsewhere)
5) Personal attention to fit you to the right bed for your unique needs.
For your best health, wellness and lifestyle, visit the Essential Bed Showroom at the Stratford Square Mall in Bloomingdale.
“Our chiropractor originally recommended the Essential Pillow to us. I was suffering from neck and back pain and having a lot of trouble sleeping. My husband, three daughters and I all fell in love with the pillows. We had to get pillows for everyone because the kids were sneaking in and “borrowing” ours!
The pillows worked great and my sleeping improved, but other issues continued to disrupt my sleep. Even though my hips and knees did not hurt during the day, they would ache every night to the point of keeping me awake. I saw a brochure at the chiropractor for the Essential Bed, made of the same material as the pillows. I was hesitant, since a mattress is such an important purchase and ours wasn’t that old. At the same time, a friend mentioned to me that he had purchased an Essential Bed from you and loved it. We decided to give the bed a try. As you know, we were back within 3 months purchasing two more for our daughters. Our third daughter had a mattress that was only a year old. After a few more months and seeing the dramatic improvement in the whole family’s sleep quality and comfort, we gave away her mattress and purchased an Essential Bed for her. We also got your thinner model for our RV because I noticed my pain was returning when sleeping there! We are a very active agricultural family, our kids do rodeo as a sport as well as all kinds of farm work. We really need our sleeping hours to count! Thank you so much for helping us pick out the correct beds, and for delivering them so quickly, with a smile, and at a VERY reasonable price! We are now looking forward to purchasing an Essential Bed for the guest room on our farm!” -Michelle Stewart Spirit Farms (Sheridan, IL) |
Utilizing Advanced Sleep Technology
To Slow, And Even Reverse, The Effects of Aging. Without adequate quality sleep, even those of us who are in seemingly top physical condition and eating healthy diets are left much more vulnerable to serious health concerns such as:
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Essential Bed was created with YOU in mind.
The founders of Essential Bed have worked in the mattress industry for over 35 years. In that time, we have seen the industry transition in many ways, and in many ways become much less consumer friendly. Consolidation at both the manufacturing and retail levels have resulted in a handful of mega producers controlling the vast majority of the mattress business. As has been the case in many industries, quality and performance are often sacrificed for increased profits and return to shareholders. Most of the "famous name" mattress lines are now subject to what is euphemistically called "fair trade pricing." We call it price fixing, and it means that these manufacturers and retailers make mega-profits and you, the consumer overpay to own a high quality bed. Our focus has always been on quality, healthy sleep, and for that reason we have spent many years searching out manufacturers who offer superior beds and features, even if those manufacturers were not as well known. And that is how the Essential Bed came into existence. Essential Bed is constructed from the most sophisticated, fast reacting and comfortable memory foams produced anywhere in the world. With 50 full time quality engineers, every detail is meticulously analyzed for maximum quality, performance, and purity. All of our products are Certified Pure by independent testing labs, both in the US and overseas. Our foams are made to exacting standards, and never contain fillers or impurities to falsely increase density or weight. We are proud to proclaim that Essential Bed mattresses and pillows are not only the most comfortable and supportive sleep products available anywhere, but are also significantly lower priced than comparable beds offered by the famous names you are so familiar with (due to them spending hundreds of millions of dollars on marketing and infomercials). |
Individuals with poor sleep habits are at much greater risk for serious health conditions including heart disease, diabetes, inflammation, cancer, mental illness, depression, memory loss, auto-immune disorders and more. According to one study, you have a 27% greater risk of premature death from all causes if you are not getting adequate sleep.
"New research shows that sleeping better is one of the simplest and most effective things we can do to vastly enhance and extend our lives. It's time we learned to value sleep not as a luxury, but as a necessity. If we want to raise performance, reduce illness, improve general satisfaction with life and increase lifespan, we must pay attention to sleep as a fundamental biological process." -Dr. James Maas, Sleep Expert Quality Sleep is truly the foundation for quality living. Without good sleep, it is impossible to achieve your best health and fitness. |